CITY TO OUTBACK
Etsy took a trip around the country to visit makers who do what they love and make a living, from all corners. Whether they live in isolation or in a big city, #city2outback was about sharing those places to inspire others to do what they love, no matter where they lived.
Etsy took 5 photographers / influencers along for the ride, to capture these stories and share them on Instagram via the hashtag #city2outback
Was to create buzz through a social media strategy to support the journey and generate reach and impressions through the hashtag #city2outback.
I also attended the Darwin leg to chaperone one influencer meeting a maker and stepping into their life for a few days.