Difference Makes Us

Was the theme for Etsy Christmas 2016. One of the elements to our Christmas campaign was to host a thoughtful lunch with a hand-picked collection of creative influencers. Our aim was to inspire them to think about Etsy in their Christmas content and walk away from the event, in love with the brand.

From idea generation to conceptualising how the event would run and be executed, my role was to make this happen.

Guests were also invited to play stylist and create their own flat-lay, unique to their own style using a range of different objects from the homewares category on